Privacy Policy
Last updated: January 2025
Trend & Ly places great importance on protecting your personal data. This privacy policy informs you about how we collect, use and protect your data, in accordance with the General Data Protection Regulation (GDPR) and applicable data protection legislation.
1. Data controller
- Controller: Trend & Ly
- Email: contact@trendandly.com
- Address: Strasbourg, 67000, France
2. Data collected
We collect the following personal data:
| Data | Purpose | Legal basis |
|---|---|---|
| First name, last name | Identify the person contacting us | Legitimate interest / contract performance |
| Email address | Reply to your request, send our quote | Consent / contract performance |
| Phone number | Contact you if you have provided this number | Consent |
| Message / project description | Processing your request | Contract performance |
| Navigation data (analytics cookies) | Site improvement, audience statistics | Consent |
3. Retention periods
We retain your personal data for the following periods:
- Contact data (form): 3 years from the last contact, then deletion or restricted-access archiving.
- Client data (active contract): Duration of the contract + 5 years (statutory accounting obligation).
- Navigation data (cookies): Maximum 13 months.
4. Recipients of data
Your personal data is processed by members of the Trend & Ly team in the course of their duties. It may also be shared with sub-processors strictly within the scope of service delivery:
- Hosting: Vercel Inc. (United States, EU standard contractual clauses)
- Emailing: No active third-party email service at this time
- Analytics: Anonymised audience measurements only with consent
Trend & Ly does not sell, rent or transfer your personal data to third parties for commercial purposes.
5. Your rights
Under the GDPR, you have the following rights regarding your personal data:
Obtain a copy of the personal data we hold about you.
Correct inaccurate or incomplete data concerning you.
Request deletion of your data in cases provided for by the GDPR.
Receive your data in a structured, machine-readable format.
Object to the processing of your data on legitimate grounds.
Request a temporary suspension of the processing of your data.
To exercise these rights, send your request to contact@trendandly.com with a copy of a valid identity document. We will respond within 30 days.
If a dispute remains unresolved, you have the right to lodge a complaint with the relevant data protection authority in your country (in France: CNIL — cnil.fr).
6. Cookies
Our website uses cookies. A cookie is a small text file stored on your device when you visit. We use the following types of cookies:
- Technical cookies: Necessary for the website to function correctly. Examples: session management, display preferences. These cookies do not require your consent.
- Analytics cookies: Anonymised audience measurement to improve our site. Only placed with your consent.
You can change your cookie preferences at any time in your browser settings or via our consent banner.
7. Security
Trend & Ly implements appropriate technical and organisational measures to protect your personal data against unauthorised access, modification, disclosure or destruction. These measures include data encryption in transit (HTTPS/TLS), restricted data access and system monitoring.
8. Changes
Trend & Ly reserves the right to modify this privacy policy at any time. Changes take effect upon publication on this page. The update date is shown at the top of this document. We encourage you to review this page regularly.
Our team is available to answer any questions about the protection of your personal data.